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Cat L Series

We were tasked with creating a unique, impactful, non-region specific campaign promoting the new Cat L Series Medium Wheel Loaders. Inspired by the multiple advantages of choosing Cat loaders, we approached the creative in a fun, matter-of-fact way, leading to disruptive results.

 

client – caterpillar

services – design, WEB DESIGN

credits – video productioN BY forty five studios, art direction by sara ingles, creative direction by jake beyhl